In the world of athletic footwear, Nike Dunks High Tops are the most sought after shoe on the market. In a world where advertising gives a push, consensus is what builds a product dynasty. And the consensus is that Nike makes the best athletic shoe. But what is it about the shoe that makes people climb over two aisles of used jockstraps to get their hands on a pair of Dunks?
Born in the mid 1980′s, the Dunks brand was tossed and was 10 years dead when Nike decided to try it again. Now, as the shoe of choice for basketball and skateboarders, Nike has struck a chord with their fans because of the quality, dynamic features of the shoes and, in the case of the Nike Dunks High Tops, Ankle support. To own a pair of these beauties was a badge of honour and to wear them to school was good for a medal of courage. These shoes were sought after and fought for.
But there was always something about the entire dunks line-up that wasn’t so firmly planted in athleticism. It was something perhaps athletes might not readily admit. Their choice of athletic footwear might be based on, none other than, color combinations. Imagine that, the brawniest of the brawn were checking out their Nike Dunks High Tops because they like the color.
But before you go off thinking that these guys were practiced in the art of magical mystery touring, it really was the color that were a huge part of the success of these shoes. Even in their original incarnation, the people at Nike had the foresight to offer the shoes matching the color of the university basketball teams. There is nothing that makes the crowd cheer more than seeing their team coming running out in the first quarter in uniforms where the shoes match the jersey. Herb Tarleck would be more than impressed to finally see the carpet matching the curtains in his favourite game. Nike Dunks High Tops never looked so good looking up the shorts of a rear guard.
But that is the way it is. Nike has been successful because they made a better than decent shoe, they made it work for specialized applications and they catered to the hidden and unexpected fashion sense of skateboarders and Basketball players. They are experts in all matters of the foot, the game and last but not least, the human condition. By knowing things we could have only suspected, they were able to resurrect a dead product line, make it to the top of the footwear game and they didn’t really have to reinvent the wheel.
So if you find a pair of the latest in Nike Dunks High Tops, hold them in your hands and observe all that went into them. The engineering, the design, the careful contouring and then think about the color and you will see why the guys and girls at Nike are pretty darn smart.
